Mapping out the event at the start will ensure you aren’t left short when the event actually rolls around. But make sure you have a contingency plan and leave room for flexibility in case everything doesn’t go to plan.
Learn moreDetermine the prospective cost of your event and create a budget. Make sure you consider all parts of the event that will require budget – venue, presenters, promotion, catering, transportation, accommodation and decorations – and stick to the budget.
Learn moreConsider the ways that you can decrease event costs through sponsorship. Reach out to organisations or partners that you can call on for potential participation in the event. You can partner with corporate sponsors, community organisations or local businesses who might also be able to help with staffing, providing venues, offering prizes and spreading the word.
Learn moreYou can’t pull off an event alone, so ensure you take time and plan carefully you will need and select in your team. Identify the key people you will need to ensure your event is a success including any speakers, entertainment, sponsors, publicity, volunteers and venue manager.
Learn moreSometimes the date of an event can be pre-set, which involves you working to a schedule. If it’s a new event, though, make sure you select a date that:
Gives you ample time to plan. Depending on the event, about 4-6 months is ideal, though some events might need a quicker turnaround
Doesn’t clash with any major holidays
Is agreed upon by all key participants
This is one of the major steps of planning an event – promotion and publicity. Even if you have the perfect event, without marketing it right, it probably won’t get the results you want. Come up with an exciting theme or campaign to get people excited about attending your event. Then market your event through traditional media, websites and social media sites. Partner up with other organisations or sponsors to help spread the word about your event further.
Learn moreGathering your team in a soulless conference room staring at a white board is not where colorful ideas come from. As a brand name expert, with clients including Disney, ...
Learn moreLet’s you and I start a little side business together. Let’s see how our tagline may change as our company grows in size. How the tagline grows from a “descriptive tagline”...”
Learn moreThe final step will be having a logo created to represent your event. A logo can be an effective branding tool – offering immediate recognition of your event in all ..
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